Blogs Selling Out?

Hi gang:
Here is an interesting piece on the evolution of blogs. This writer worries that blogging is being commercialized and co-opted into the mainstream...
You can read it at this URL but you need to take a minute to sign into the LA Times. There is no charge and it takes 10 seconds....

http://www.latimes.com/news/printedition/suncommentary/la-op-billmon26sep26,1,4882290.story?coll=la-headlines-suncomment

If that fails, go to the LA Times and search under the name Billmon. That's the column's author.
Cheers,
Paul